Master Career Counselor

Carla Hunter, President of Career Span, Inc. is a Master Career Counselor (MCC) by the National Career Development Association and a Certified Career Coach by the National Board for Certified Counselors. She is an expert in writing resumes, effective job search strategies and interviewing success. Most recently, with over 20 years of navigating the complexity of today's world of work, she published "Finding Your Place in the World of Work", a career interest inventory (2014) and CareerView, an iPad app. As a private practice career counselor and a workforce development consultant, this blog is Carla's trove of ideas, trends, forecasts, and career tips for finding meaningful work.

Tuesday, November 8, 2011

Part Three: The Resume Law of Flaming Attraction

Quick review!

1.  Most if not all companies have one of three types of culture you need to know as your resume is developed.  Your formation style speaks the language of a culture by the words you use.
Read that post here.

2. The hallmark indicators of each culture is critical to understand in today's job market. Read explanation here.

Yes, these three cultures of heritage, contemporary and progressive may seem broad.

However, company preferences can be divulged in their job description and relished when reading your resume.


READ THAT LAST SENTENCE AGAIN.

My premise:

Understanding the link between company culture and resume formation is the first step in igniting the chemical reaction that results in an interview.

This post reveals the effective strategies you can implement to attract the employer you desire or repel the one you don't.


The Heritage Employer

1.  The resume is used by this employer to weed you out.  It is a rake to pull you away.  Many look for why not to interview you.  They instantly find your gaps and inconsistencies.  So if your resume is functional, you don't have a prayer. Only a chronological resume is considered on white or cream-colored paper.  They may prefer that you fax it or send a hard copy through postal delivery.

2. High value on key words emphasizing depth and length:

Dedicated
Devoted
Adheres to rules
Knows policy and procedures
Respects authority
Loyal
Long work history
Qualifications
Strong work ethic

3. They prefer headings such as:

Career Objective
Summary of Qualifications
Work History
Employment
Relevant Experience
Work History
Education
References

Most often used job description words:

Duties
Responsibilities
As assigned

They want to know what you have and haven't done in the past.

The Contemporary Employer

1.  Typically, the resume is reviewed for less than 15 seconds to place your document in one of two piles. Many contemporary employers use software to screen the multitude of resumes they receive on a daily basis. They search for a match to their need.   They instantly look how you fill their gap with your consistent results.

So if your resume shows an impressive array of direct results and impact, you have a prayer. An electronic version that is copied and pasted in the body of your email along with an attachment is preferred.

2. High value on key words emphasizing specialization, team and adaptability:

Certified
Determined
Implemented
Created
Managed
Collaborated
Productive
Results driven
Customer service oriented
Skill-set
Competencies

3. They prefer headings such as:

Goal
Skill-Set Highlights
Professional Expertise
Awards
Accomplishments
Certifications
Educational Achievement
Technology Capabilities
Professional Development
Professional Affiliations
Community  Involvement

Favorite job description words:

Results
Optimization
Ability
Agile
Manage change
Outcomes
Accomplish
Professional
Team environment
Technology 


They want to know what you can do right now this very moment.

The Progressive Employer

1.  The cream of the progressive employer may want to see your QR code. 

So, here is mine:
QR code






2. High value on key words emphasizing social media expertise, innovation and team culture:

Focused
Social enterprise
Contribution
Created
Synthesized
Produced
Published
Partnerships
Reciprocity
Energy

3. They prefer headings such as:

Goal
Business Expertise
Knowledge
Aptitude
Industry Recognition
Awards
Technology Capabilities

Favorite job description words (If you can find one):

Fast paced
Social
Innovative
Active
Enterprise
Concerned
Adaptable
Paperless
Agile
Manage stress
Delivery
Driven
Exceptional
Technology


They want to know what you will do tomorrow and in the future because you're a constant learner and you believe in their mission.

Here's a picture that illustrates my point:


All three cultures are similar to a match igniting the fire of business products and services.  Some have served their purpose as their business model now flickers (think post offices). Others are ready for new combustion when your  tangible contribution strikes a need of customers. Skills in demand are like the side of a company's matchbox. 

The challenge for any jobseeker is to find the matching employer that values your flame. And to add the right pressure that strikes the fire.