Master Career Counselor

Carla Hunter, President of Career Span, Inc. is a Master Career Counselor (MCC) by the National Career Development Association and a Certified Career Coach by the National Board for Certified Counselors. She is an expert in writing resumes, effective job search strategies and interviewing success. Most recently, with over 20 years of navigating the complexity of today's world of work, she published "Finding Your Place in the World of Work", a career interest inventory (2014) and CareerView, an iPad app. As a private practice career counselor and a workforce development consultant, this blog is Carla's trove of ideas, trends, forecasts, and career tips for finding meaningful work.

Monday, May 16, 2016

Our New Normal: The "Gig" Economy

"Gig" is the word best describing the economy we work in now.

Gig has several definitions including:

1. something that whirls.
2. to catch or spear.
3. a single professional engagement.
4. any job, especially one of short or uncertain duration.

For workers in the "gig" economy, one must learn to whirl in drastically changing business models.

To see our professional work as a single engagement with a day to day timeline is a healthy posture in the gig economy.  Each one of us is susceptible to being let go at a moment's notice.   If you resist seeing this reality of shifting work, your sense of identity and confidence will take a lot of unnecessary jabs.

To see work as a gig is especially important because we can't attach our confidence to one employer or think we will work in the same position indefinitely.

Being let go, even on the best of terms is still humiliating and daunting. In the gig economy we have to stay constantly aware of possibilities and future work even as we are highly productive in our current role.

What would it look like if we all began to view future work as a short term "gig"?
In this new paradigm, there are no job hoppers.

Here are a few gig strategies for the future:
1. Be continuously ready to whirl if you have a job because change is inevitable and tomorrow you may need to look for a new gig.
2. Catch moments with your network of connections and actively search for work even if you think your current work is long term. It may not be.
3. Recognize any job is susceptible to a short duration in our current job market.  We have to be comfortable with the uncomfortable reality of moving from gig to gig without taking it personally.
The gig economy calls for tougher skin and a wider lens of possibilities.

What words would you add to describe the gig economy?

Monday, October 26, 2015

Three Job Search Strategies for Soldiers in Transition

My heart is grateful to the service men and women who've defended and ensured our country's safety. As a civilian career coach on the front line of helping people in transition, I recommend three strategies to consider as you design a job search campaign. 

1. Carry on with motivation and confidence to land your new position. 
The military impressively trains soldiers for battle. They also prepare you with critical skills necessary for successful civilian employment.  Today's employer needs professionals who work well under pressure, follow complex instructions, exert self-discipline, take the initiative and lead by quiet example. These core competencies are at the heart of a soldier and vital to a successful business. 
The key to a successful job search campaign is the ability to exert a strong force of motivation in your daily job search activities.  If this energy equals your high mastery of skills, confidence to land the job will become stronger by the day. Searching takes time and is a full-time mission.  To discover and convince the right employer for you of the many skills you offer requires resolve and determination.  Stay focused on being the solution to the employer's problem. Reconnaissance of labor market information where you want to work can empower every conversation and interaction as you translate combat skills into the business lexicon. Start the process with a daily action plan including small steps to accomplish. Connect to people each day to give you a continual boost of momentum to carry you. 
2. Look up when change seems overwhelming.
Change is the most consistent process of life.  The loss of military's day to day structure and organization makes room for new ideas to be born.  Listening to a retired officer describe his anxiety of having too much time on his hands was palpable.  He wanted to work and contribute but was paralyzed by not having a routine and direction.  It is easy to feel overwhelmed by too much time to think without a clear plan to act. In the vortex of change, discouragement sets in when thoughts and feelings block action steps to move forward. Remember every closed door eventually leads to an open one contingent upon motivation remaining high.  Every civilian job-seeker receives (at minimum) ten to fifteen rejections before they hear "you're hired." The job search requires great mental stamina.
Look up each day with a resilience and determination to explore all possibilities until your mission is accomplished and check off every "no" you hear as one step closer to the "yes" you will be offered.
3. Reach out to civilians who are by your side.
Enlist the assistance of family, friends and colleagues to support you through the job search process. Master career counselors (MCC) certified by the National Career Development Association can help craft a targeted resume, prepare for an interview and utilize job search strategies that yield results. Your job offer is likely to come from a secondary source of contact from the primary relationships you've built.  This includes the friend of a family member or a brother of one of your high school classmates. Expanding your interpersonal connections will broaden the scope of available opportunities you would otherwise not know.  
The process of finding civilian employment happens exponentially faster when you carry on each day with motivation and confidence, look up when discouraged and reach out to others for support.   
What effective strategies would you add?  Suggestions welcomed.

Wednesday, September 9, 2015

Create a Word Cloud of Your Resume

Do you want to see the cornerstone words your resume is built on?  Have you taken a moment to see the word cloud of your professional expertise? 
Wordle is an effective and fun career tool to discover the patterns of your experience using the text of your resume as the generator for creating a word cloud of your skills.
Here's how to do it:
1. Go to
2. Click on the link "Create your own."
3. Copy and paste your resume text into the box.
4. The word cloud is automatically generated.  You can change the colors,  font or scheme of your resume word cloud.  It is a great exercise to determine patterns of the words used in your resume and skills you are building in a consistent progression.
What's in your resume word cloud?  Mine captures what I enjoy most: helping others develop a meaningful career.

Wednesday, June 10, 2015

The correlation between life's obstacles and cooked broccoli

Broccoli, is a vegetable clinically proven to keep our bodies healthy.

Rich in cholesterol-lowering vitamins, broccoli also reduces the risk of breast, lung and colon cancer.
The more you eat it, the more likely you are to enjoy a healthier life.

We can all agree, this leafy green vegetable provides amazing benefits.

But let's face it, broccoli STINKS when you cook it.

Just the other day, my kids declared the after-dinner odor as intolerable.
To minimize the foul residue we lit candles as though the house lost electrical power.

How can something so good for you smell so bad?

Similarly, life's obstacles are proven to keep our life priorities in order yet like cooked broccoli, it stinks to experience loss, challenges and difficulties to overcome.

The lessons of hardship provide long lasting benefits we may not always recognize including:

  • A deeper compassion for those who struggle in life and feel hopeless
  • A stronger resilience during tough times as we learn more effective ways to cope 
  • A greater capacity to extend kindness during daily stresses such as traffic jams or waiting too long in a grocery line don't seem worth the negativity they can cause
  • A far reaching appreciation for life's simple pleasures grows in our hearts as we face difficult circumstances beyond our control
Our choice and resolve to face difficulties with a hopeful attitude can lead to wiser choices and a greater sense of what really matters.

Life's troubles do smell like cooked broccoli, yet also bring out the best in us if we let them.

The challenges we face such as losing a job or experiencing great disappointment are rich opportunities to strengthen us.

When life presents  the "cooked broccoli" moments that stink, remember the benefits it provides if you allow it. And don't forget to light a candle.

Sunday, May 24, 2015

A Very Important Question to Ask College Students

The highly important question I pose to the unemployed college graduates seeking my services as a private career counselor is a pivotal catalyst for rethinking work. A major reason for their initial visit can be linked to a parent who discovered Career Span when they typed  “desperately seeking career help” in a search engine.
For me, questions are the platform to engage young adults in meaningful dialogue as they prepare to enter the workforce. From each individual response, strategies can be developed and action plans implemented to equip them with sustainable skills for the future.
Questions by their very nature provoke conversation. If asked in a non-defensive, non-judgmental way with an open posture of acceptance and rapport, questions help students investigate, explore and better understand the importance of being intentional and thorough in their planning and preparation for professional success.
Before I pose the question I ask most often, let me first share recent labor statistics:
  • At least 500,000 job openings remain unfilled due to current skill gaps primarily in the manufacturing sector
  • Over 8,549,000 workers are unemployed as of April 2015
  • The National Center for Education Statistics (NCES) projects 1,855,000 students at the bachelor's degree level will graduate as the Class of 2015.
A 2013 report released by the Center for College Affordability and Productivity found that the number of college grads will grow by 19 million between 2010 and 2020, while the number of jobs requiring that education is expected to grow by less than 7 million.
Suffice it to say, graduating seniors are entering a job maze of great challenges. They face significantly lower wages than they anticipate and the average worker's salary hasn't significantly increased at the same rate as our cost of living expenses. To strengthen this reality, a recent report by the Economic Policy Institute, indicated entry-level wages for graduates are expected to be no better than they were 15 years ago. What will make the difference for students to successfully land a job offer rather than remain unnoticed as a perpetual jobseeker?
How can we educate students on how to negotiate and achieve a job offer representing the fair market value of their skill set? 
Students pursuing co-op opportunities or internship experience during their collegiate years, position themselves above and ahead of their peers. In addition, when those students engage in meaningful dialogue, this highly important question can help brace them for a fast changing, agile and turbulent job market.
My question has two parts:
What does the word career mean to you?
Do you know the word career is now transforming from a noun to an action verb?
A career is defined as “an occupation undertaken for a significant period of a person's life and with opportunities for progress.” Today “a significant period of time” now means an average of three years or less in a particular work role. The average worker changes jobs at least 10 to 12 times.
Most of us are doing work today that wasn’t written in the job description of our original offer. Such is the 21st century workplace of shifting paradigms related to emerging business strategies, new products and services for a consumer base whose demographics constantly change and trend. Add that to our surging global market with innovative technology creating a complex revolution of the workplace and those who work in it.
Using the word career as an action verb indicates we are willing, open and adaptable to the force of change and the impact it will have on our work life including the processes, systems and organizational structure we put into place. The noun career is derived from the French word that means “racetrack”. You know when a career becomes just a job. It happens when we believe the racetrack just goes round and round with no finish line in sight. When we see the word “career” as an action verb we run the race with endurance, strength, fortitude, cooperation and the wisdom of professionals who go before us.
Especially, when change happens. Change is the most consistent thing in work and life. How are we preparing our future workforce for the inevitable turbulence they will experience? Keep in mind; we cannot prepare our students for change we’re not prepared for ourselves. Therefore, we must also ask, how are we preparing for the same turbulence that may occur in our work?
Career as an action verb describes us as determined runners at full speed. We too face challenges to adapt and change our strategies and services to meet the needs of students and the employers who will hire them. A student who understands career as an action verb will do the following action steps:
1. Be intentional about gaining experience and proving its value.
2. Have a mentor to guide them through career exploration and the job search process.
3. Connect to a vast array of employers and industry experts while learning best practices for their chosen profession.
Today, career as a noun is no longer a one-time decision determined in college, but an intentional process of making wise choices when it comes to work opportunities.
Students need to be empowered to see work not as a ladder to climb but as a trellis to support their professional and personal goals of achievement, growth and contribution.
If we don’t ask them this highly important question of how they see career as an action verb or challenge their views if they only see it as a noun, students are likely to stray off the narrow course and continue to run in circles.
What is another highly important question you would ask?

Thursday, February 5, 2015

Shift the word career into a verb...

To fully understand this blog post, it might be helpful to read the previous one about how the noun form of "career" must become a verb to be successful in your work.

To career your career is another way of saying it.

Intentionality is the catalyst for change

Today's job market demands an intentional posture of developing and growing your skill-set. When you are in the process of learning, you are treating the word "career" as a verb.   When you think you know everything, you've reverted it back into a noun. To say you will have a career in ________ in today's 21st century world of work can never be based solely on your knowledge or expertise.

Career in our new work paradigm is not only what you do but how you direct, own and are responsible for your work success.  Career is the active lens by which you view life and work in the midst of constant flux and radical change.

To career your work life means developing skills that aren't easy to quantify.  Experts have called these abilities "soft" skills.  They are anything but soft. They are the hallmarks of solid careering in a work world you can never treat as a lounge chair.

If you don't career, you will certainly careen. Even when you do excellent work.

Workers can be completely blindsided by an employer who let's him go without any notice because of reasons outside the worker's control.  Here are words I've heard a lot:

"I worked 18 years with excellent reviews. I don't understand why they let me go. I am devastated."

"I've given my employer everything. I worked late nights without pay, given extra time in the office on weekends. I was employee of the month last year.  I can't believe when my team was reduced they included me in the layoff.  Now what do I do?"

In the next post, we'll look at ways to career so you won't be susceptible to the careen.

Careening occurs when you are forced to lie over on the side of the road of employment because you had no idea the gust of change would blow so hard your job buckled under the weight and you didn't even know what was happening.

The solution to this problem is straightening the path of your expectations of what a career is.

If only we could empower our students to understand what career readiness truly means today.

Sunday, October 5, 2014

The Noun Form of the Word "CAREER" is Dead

In the private practice of a career counselor, one becomes almost numb to the deep and brutal pain of job loss.  I can vouch for the countless times of watching grown adults sob in a wrenching childlike manner that rips my heart in pieces.

The reason?

Their career and livelihood was suddenly, unexpectedly and even unfairly halted by the loss of a job title, identity and purpose.

For many, experiencing the trauma of being fired or terminated, is a day-to-day loss of a daily routine that once formed a mirage of job security. Many people expect and look forward to work on a daily basis until Friday arrives and the weekend for decompression begins.

For some, work pays the bills and puts food on the table. For most, work provides a sense of accomplishment and purpose.  Even a strong sense of identity.

For workers hurled into this unanticipated crisis of job loss, the harsh reality of grief can plunge them quickly into despair.

In order to navigate the turbulence of our work lives, we have to acknowledge the shift of one important word. The word, "career".

Each of us must recognize the noun form of "career" is dead.

It is not a person you've become solely by career accomplishments or a place that you go to each day to prove your value.

It is not a thing to drive you up a ladder or recognize your accomplishments and dreams.

No one in the high school arena is preparing our students or tomorrow's workforce for this reality.

Career is now a verb.  

As a verb, career now forms:

  • The actions we take
  • The state of being we choose
  • The response we have when workplace occurrences happen (with or without our consent)
We're the ones responsible for our stories of choices and consequences. It isn't the employer's responsibility to provide us with work.


How we discover meaning, purpose and contentment is not solely discovered in work.
This audacious reality is completely apparent when we are stripped of a job title, a daily routine and sense of purpose in the midst of job loss.

If we choose to no longer career our next work opportunity, we'll certainly careen off a path that provides momentum for the next challenge or project needing the skills we offer.

Having a new mindset about how we do our work is the greatest challenge of the 21st century workplace.

The person who loses their job is one who learns the greatest wisdom of all. They are our sages to learn from and glean the insights we need to not be lulled into thinking our jobs will be here tomorrow.

So, what does it look like to shift the word career into a verb?

Your comments are welcome.

We'll begin this discussion in the next post.